Why Your Biggest Sales Months Are Followed by Your Slowest & How to Fix It for Good [ep. #217]
Hello lovely lady and welcome to The Subconscious Expert!
Have you ever wondered why your biggest sales months are followed by your slowest month? Yes, that's right, you are not alone. It happens to almost all female entrepreneurs I've worked with.
You hit this huge month or perhaps nail a massive launch, your DMs get flooded with clients, you're super excited, you feel like you can take on the world, thinking "it'll only get better from here!" And then the next month comes, and you hear crickets, your Instagram has turned to tumbleweed, and no leads come in. What the heck just happened? Then you start overthinking it, slip into a scarcity mindset, and push harder and harder to get back on track.
It's time to break this pattern, honey pie! Because you don't need to rebuild your momentum from scratch every time. You don't need to try harder or be more consistent. It's your subconscious mind running the show, so let's have a look at what's going on and how you can fix it once and for all so you never repeat that cycle again!
Topics covered on Why Your Biggest Sales Months Are Followed by Your Slowest:
Three common reasons why your biggest sales months are followed by your slowest
What subconscious beliefs might be holding you back from big sales months, and how can you identify them?
How can you rewire your subconscious to not just chase money, but to hold and sustain it?
What steps can you take to create a stable business where success feels safe and consistent?
Resources mentioned in this episode:
Quote:
"If your subconscious doesn't believe success is safe, it will continuously sabotage you." - Rebecca Haydon
Transcription:
Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!
[00:00:00] You are listening to The Subconscious Expert, the podcast where your subconscious becomes your one way ticket to the mind blowing results you desire in your life and business. I've said it before, and I will say it a hundred times again. Your business cannot outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious.
[00:00:26] So let's dive into the subconscious breakthrough you so deeply deserve.
[00:00:32] Hello, honey pie. Welcome back to the Subconscious Expert. Today, we are diving in to a bit of a pattern that I see come up time and time again. And time again, and that is why your biggest sales month or the biggest month you've celebrated or something that you've done really well are often followed by the slowest or a pullback or a freak out and how to actually fix it.
[00:01:00] it for good. And I know it has probably happened to you before because it has happened to pretty much almost every entrepreneur I have worked with. You have a huge month, maybe you nail a massive launch, maybe you sign a flood of clients, maybe you even hit a financial goal or even a health goal that you've been chasing for ages.
[00:01:20] This doesn't, this pattern goes across life, not just in business. And you're feeling amazing, right? You feel like you've made it, you're like, this is it, this is my breakthrough, this is, oh my god, it's working, and then it's just like, the money, the momentum, the passion, the fire, the passion. Stop. And the next month, things feel slow.
[00:01:45] You're waiting for new leads, your inbox is way too quiet, you start freaking out, your Instagram has gone to tumbleweed, and you're like, what the hell happened? And before you know it, you are literally in scramble, scarcity, oh my god mode, and you're literally trying to claw your way back to where you were, pushing harder, pushing harder, pushing harder to get back on track.
[00:02:11] Now, if you know this cycle, if you felt the frustration of wondering why do I always feel like I'm rebuilding my momentum? This podcast episode is for you. It isn't about trying harder, it isn't about staying consistent, this is your subconscious running the show, and today we're breaking it down. So let's dive in.
[00:02:32] I kind of want to set the stage to start off with, with why the hell this happens. So, first off. Here are a couple of the patterns that I see over and over again. So kind of step one of the pattern, you hustle really hard. So maybe it's a launch, maybe it's a wave of high ticket clients. Either way, you are going for it.
[00:02:51] You're selling, you're showing up, you are pushing, you are making things happen. Step two, you hit your goal. And this is usually where things get interesting because instead of keeping the momentum, I see a lot of people. Pause. Now, whether that's, um, whether that's you feeling like you need a break, which is fair enough.
[00:03:13] Maybe you stop selling because you don't need more clients right now. Maybe you slow down because you've quote unquote finally made it in your subconscious eyes, which means that step three, sales start to dry up and suddenly you're like, hang on, we've just had such a good month or we've celebrated so much.
[00:03:31] Why isn't my business still moving? Where did everyone go? Enter step four, panic mode. You scramble, you push, you try to get back to the momentum. And step number five, you repeat the cycle all over again. And this, this my love, is why your business never feels stable because you are on a constant roller coaster of hustle, cash, pause, scramble, hustle, cash, pause, scramble, and it's really exhausting.
[00:03:59] It's really exhausting. And. I know you know how to make money. I know how you, I know you know how to sell, but no matter how hard you work, the inconsistency keeps coming back. So let's kind of get into why this actually happens. If you have been on the podcast, For a while, if you've been listening to me, if I've been in your ears every Tuesday for a while now, you will know that your subconscious is wired for safety, not success.
[00:04:29] And if you're new around here, hello, I am loving that you're here, but it's true. It's wired for safety, not success. So every time you hit, for example, a financial win, your subconscious will go, Oh, we're safe now. We can stop working so hard. Whoa, that was a lot of money. Let's pull back before this gets too overwhelming.
[00:04:52] Money's here. So let's slow down before we burn out. And it's happening usually because of one of these three subconscious patterns. Pattern number one. The equation, success equals hard work. So if your subconscious right now believes that money, making money takes extreme effort, so much effort, your subconscious will assume that once the money is here, the effort can stop.
[00:05:24] So once you've had maybe the biggest amount of money drop into your You're like, okay, well, cool. We can slow down now or we can stop now. So unconsciously you slow down, you stop selling, you lose momentum because of this equation. Success equals hard work. So you've taken that extreme effort and the money has arrived and boom, it stops.
[00:05:49] Pattern number two. Very, very big one that I see across a lot of my ideal clients. More money equals more pressure. Now, if deep down you believe that more money means more stress, more responsibility, more risk, more clients to hold, more people unhappy, more people to give money to, your subconscious will literally force you into rest mode the second you hit a financial goal.
[00:06:22] Because you can't deal with the pressure, or your subconscious feels that it will be too unsafe to deal with the quote unquote pressure, which never actually comes anyway, because you can set yourself up for success, but the equation that your subconscious thinks is it gonna be more money equals more pressure, so you start avoiding opportunities, you pull back without even realizing you're doing it.
[00:06:45] And then pattern number three, very big one again, is success. is temporary or this comes up a lot if you've never experienced long term financial stability your subconscious doesn't trust that success will last it's a big one it's a big one so instead of holding on to your momentum you actually start bracing You start bracing for people leaving, you start bracing for payments not coming in, you start bracing for the turndown, and guess what happens?
[00:07:23] You literally create the turndown yourself. And these patterns, this is why you keep going through the cycle of inconsistency. Not because you don't know how to sell, not because you don't have the right strategy, you've actually proved that quite a few times, but because your subconscious doesn't Doesn't Feel Safe, Holding Success Long Term.
[00:07:48] Oh, mic drop, please. So if you're nodding along and being like, shit, she's got me, she's on to me. She knows what's going on. How the hell do I fix it now? We are going to go into how you break the pattern for good from today. The first thing that I would do, the very first thing is I would rewire your subconscious identity.
[00:08:13] At a very identity level, this is the work that we do in the membership. The link is there. Come on in and join us. Rewiring it from chasing money to holding money. When we're in business, The first thing you're like, money, I need money, I mean, I need money, I need money, obviously, because you are running a business, you need money to survive, it is a survival mechanism.
[00:08:38] But, if you are in constant chasing, you are going to turn up for it, show up for it, react, respond to money very differently to holding money. So right now, your subconscious sees money as something that you get in bursts, rather than something that you can hold long time. And this is because of your reticular activated system.
[00:09:03] And the part of your brain that filters, like, filters all the information based on what it believes is most important. So if you've always experienced money as it is, Inconsistent, whether that was growing up, whether that was in a past job, whether that's literally been since you've started your business, your RAS, your reticular activating system, will filter the world through the belief that money comes and goes, I'll always have to work hard for the next bit, I can never keep it, I can never hold it.
[00:09:37] You are, you, your subconscious identity is more chasing money than it is holding money. This was a big, big identity shift that I had to do because I was in the chasing money pattern and had been for a long time of my life pre my business as well. When you dive in and start having a look at your money story, we're actually covering, if you're listening to this in real time in when this goes out kind of around the week or on the day, we're actually doing money.
[00:10:06] In the subconscious membership at the moment, we are covering a lot to do with money for the whole of February. So if you do want to do deeper money work, I really would suggest you jumping in because actually we want to prime the subconscious to believe that money is something I get to hold and sustain.
[00:10:24] This is my new normal. You want to really evidence stack because your subconscious needs proof for this and rewire the story, the identity, your money identity that you can, it is safe to hold money, whether that's each day. Literally writing down three pieces of evidence that show money is consistent in your life, whether that's a reoccurring payment, whether that is a client inquiry, whether that's the simple fact that your business is still growing, you want to see that, or you want to show you.
[00:11:03] Your brain consistency as the new normal. And the more your brain sees consistency as the new normal, the less it will resist it. Step number two, we really want to break this like hustle crash nervous system loop that, to be honest, the industry teaches. It's really crazy how the industry is like, especially I don't think so much now, but way back when, when I first started, like all you ever did was launch, you just launched a new thing, and again, and again, and again, and again, it was just like a constant hustle crash, hustle crash, hustle crash, and we'd almost been conditioned to do that.
[00:11:45] Now, your nervous system controls your ability to hold success, because if your body hasn't been conditioned, um, If your body has been conditioned to associate success with very high levels of stress, with very high levels of adrenaline, with very high levels of pressure, maybe you've seen that from, you know, caregivers, mom, dad, of their high level stress jobs and they were always in stress, adrenaline, pressure.
[00:12:17] That's how you succeed. That's how they taught you that you succeed. You've got to go and go and go and go. Then every time you hit a financial goal, your nervous system will literally force you to slow down. One of my clients used to have huge launches and then she would get so ill, so sick for months.
[00:12:39] Until we rewired this, because actually your nervous system is going to force you to slow down in whatever which way, if it's burnout, if it's illness, whatever that is, because it doesn't want you to burn out. It doesn't want you to be in that, so it's like, well, I'm going to force you to bloody slow down then.
[00:12:56] And that's why you are feeling the urge to pull back after a big win. Now, the way we can shift this is actually regulating your nervous system daily. If you want consistent income, you need a regulated nervous system that feels safe, sustaining success. That is why I have kept my success growing and growing and growing and growing.
[00:13:18] I have never gone backwards. Since the day that my business started to blow up and everyone was like, What the hell are you doing? That was back in 2022. I have continuously grown. Continuously. So, it's because of regulating my nervous system that I get to hold success. Now, sometimes I've maintained, sometimes I've had to maintain, sometimes life has made me maintain, but I have never dropped in money.
[00:13:44] I've never dropped below a certain amount of money because I've got that maintenance and I will then work to the next maintenance of the next amount of money. So, you really want to regulate your nervous system daily, whether that's breathwork, whether that's literal cold exposure, whether that's grounding, you need to work to train your nervous system to feel safe in that.
[00:14:07] So, signaling safety to your body, because your body, as well as your subconscious, holds the beliefs, holds the, holds everything, so you need to train your nervous system. You know, cold exposure, amazing, because it trains your nervous system to literally handle intensity, like literally, or the grounding, when you feel yourself pulling back from momentum, get yourself grounded.
[00:14:34] I love moving my clients when they come on calls with me one to one, and they're like, All up, all up on the, all up in their grill, like nervous system is so unregulated. They're in fight or flight. And I'm like, right, let's come back down to safety. Come back down to green. We want to move from hustle mode to CEO mode because.
[00:14:54] I don't want you waiting until cash flows slow down for you to take action. I don't want you to react to money, I want you to lead your business in a way that ensures money is always flowing. So how would you be showing up right now if you already knew your success was secure? What actions would your future Fully booked self take daily and do those things, even when you don't feel like it.
[00:15:24] Step number three, we want to, again, pretty similar to step one, reprogram your subconscious to feel safe, holding more money. One of the biggest reasons, and I know I've spoken about this a lot before, is Their subconscious is scared of holding more money. And I think, especially in the industry that we have, where there is a lot of money continuously flowing around, and this is a conversation that we actually had not long ago in the membership, it's, you know, there is so many people who will see the amount of money that I make and go, what the fuck?
[00:16:02] Like it is so, Insane that they can't even comprehend it. Now, to me, it feels really normal and really natural. And I can't ever remember not making the amount that I make now because I have allowed my subconscious to be neutral and safe within it. Now, your subconscious mind is designed for survival. It is not designed for wealth.
[00:16:27] If more money has ever created stress in your life, whether that's taxes, financial responsibilities, pressure to perform, if more money has ever led to guilt, making more than your friends, than your family, that was a big one for me. If money has ever felt too good to be true, you're in the fear that it will all disappear.
[00:16:47] Your brain sees money as a threat, not a gift, and you will fricking spend it. You will do. Everything in your power to get that money out of your bank account. Now we can really do this by holding the safety as you visualize the money. So each day over the next couple of days, I want you to close your eyes and I want you to visualize.
[00:17:13] Checking your bank account, seeing a number that feels stretchy, but good. And then being able to hold that success without stress, without fear, without pressure, feeling safe and confident with that sustained wealth, because your subconscious mind doesn't know the difference between a real memory and an imagined one.
[00:17:35] So the more you rehearse. That reality, that amount of money, the safety that is, the more it will start to believe it. Journal on what feels unsafe about your next level of success. You know, what's the fear that comes up when I imagine making more money effortlessly? How can you reframe it? Because the reality is, if your subconscious doesn't believe success is safe, it will continuously, continuously sabotage you.
[00:18:06] And then the last step for today, I want you to actually commit to selling as a daily habit, not this one time push. The biggest mistake I see, and I continuously call out my clients for this, is Treating selling like this event instead of a habit because most entrepreneurs will only sell when They're launching, they need more money, they're feeling motivated or they're feeling in a good mood.
[00:18:39] And that is why your business feels inconsistent. I have so many clients when they start with me being like, well, yeah, like it, you know, sales haven't been flowing. And I'm like, if you were really fucking honest with me right now, when was the last time that you actually sold? When was the last time that you black and white invited someone into your container or said that you've got a spot or.
[00:19:01] Whatever that looks like for you when you come to sell, when was the last time? And a lot of them are like, Ooh, yeah, I feel a little bit called out. I created. A subconscious program that I sell every single day. Now that doesn't have to be physical money selling. Like sometimes I'm pushing a freebie or a podcast, which I know I've got subconscious marketing within the podcast that is funneling them into sales.
[00:19:32] So sell every single day without the pressure. Now that doesn't mean launching daily, it means talking about your offers as if signing clients is literally normal, literally normal. Like I remember getting to a point in the business, and we, me and my friend talk about this all the time, where I was, I was like, right, I used to have, I think this was back in Australia, so I used to have like, maybe seven, five or six or seven clients a month come in.
[00:20:00] And then all of a sudden it was, you know, two to four. And then it got to a point where I was like, God damn, I haven't made a sale today. Like, and she used to be like, Beck, I haven't made a sale all month. And you're saying that you haven't made a sale today. I made it that normal that I was like, wow, like, okay, like how can I make a sale today rather than a month or a week?
[00:20:23] It was because I created a habit and I made it normal. And it started to build momentum. So talk about your offers as if signing clients every day is normal. Create content that nurtures, that builds trust, that leads to sales. Where are you funneling people? This is really when you get intentional with how you show up and how you do it, what platforms you're on, where you are leading people.
[00:20:49] What is that looking like? Normalizing consistent sales. Means your audience expects to buy from you. You are literally training your audience that buying from you is safe, because if you're coming and selling on your stories, like once a month, they're not going to feel safe with that. Your audience should never wonder, is she taking clients right now?
[00:21:15] What does she actually offer? Would this actually be right for me? They should know because you're consistently showing up with clarity, with confidence, and with conviction. And when selling becomes just part of how you move, your sales become steady, your income becomes predictable, your business actually feels stable for the first time ever.
[00:21:37] It is so important, probably so important, that I might do a full podcast episode on it. Committing to selling daily as a habit, because I see so many people in this push and pull, launch and stop where the consistency they're not building, the funnels they're not building, the, the ways to get people in and nurture people only happens if they are showing up and when they pull back, they have no business at all.
[00:22:06] That is important. You need to be having a look at that because that is not only affecting your sales and, and the way that your audience sees you, but it's also. Effecting How Your Subconscious Mind Feels With Your Momentum, Your Safety, and Holding More Money. So, here's what I want you to take away from today's episode.
[00:22:24] Number one, if you don't feel safe holding money, you will always create inconsistency. Number two, if you don't train your nervous system to regulate your success, your subconscious will keep sabotaging it. And number three, If you do not sell daily, your business will always feel like an up and down struggle, get back on the bloody rollercoaster.
[00:22:46] This is the work that changes everything. So if you are done with the cycle of pushing, winning, pausing, panic, you're ready to build a business that moves without you consistently restarting the engine, let's make this shift together. Whether it's inside the membership, whether it's with the millionaires hypnosis bundle, whether it's even in my one to one container.
[00:23:08] Yeah. When you learn how to hold success, everything changes. You know where I am, and I'll see you on the next episode. I love to see you plugging in and listening to the podcast every week. So whilst you're here, I would love for you to spend a moment sharing your favorite episode, reviewing the podcast.
[00:23:29] And of course, that juicy five star rating. These little acts of kindness really help the podcast reach more incredible powerhouses just like you. Now, if we're not connected on Instagram, add me at underscore Rebecca Haydon underscore, and for the full show notes and more resources, head over to RebeccaHaydon.
[00:23:52] com. I'll see you there.
More about The Subconscious Expert:
Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!