The 3 Non-Negotiables to Finally Make Your Strategy Work [ep. #214]
Hello lovely lady and welcome to The Subconscious Expert!
Let's talk about how to finally make your strategy work! In today's episode, I'm going to talk about what's *really* stopping your strategy from working and getting you the results you desire.
I'm sure that at some point you've done a course that gave you a strategy, content plan, launch calendar—you've got all of that. I bet it looked perfect on paper, didn't it? But when you started showing up consistently on stories, something just felt... off.
So you started doubting it. What are you doing wrong? Is it the strategy? But it worked for other people in the course, so why not for you? I'm glad you asked!
The problem is not your strategy, honey. It's how you're showing up for it! Your strategy is like a car, and the fuel is your subconscious mind. So if your subconscious and strategy aren't aligned, you won't get very far. Are you ready to find the keys to unlocking the results that you know you're capable of? Tune in now!
Topics covered on The 3 Non-Negotiables to Finally Make Your Strategy Work:
Are you truly aligned with your business strategy?
How does your energy impact your business strategy?
What is momentum and what role does it play in making your strategy work?
Are any of these subconscious fears holding you back from your goals?
How can you ensure your strategy is more than just a plan on paper?
Resources mentioned in this episode:
Quote:
"Momentum is not about doing more. It's about showing up with trust in your strategy, even when it feels uncomfortable, even when the results are delayed." - Rebecca Haydon
Transcription:
Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!
[00:00:00] You are listening to The Subconscious Expert, the podcast where your subconscious becomes your one way ticket to the mind blowing results you desire in your life and business. I've said it before, and I will say it a hundred times again. Your business cannot outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious.
[00:00:26] So let's dive into the subconscious breakthrough you so deeply deserve. /
[00:00:31] Well, hello, honey pie. Welcome back to the Subconscious Expert. How the devil are you? Today, we're not just scratching the surface. No, no, no. We're going deep, deep, deep, deep into what's really stopping your strategy from working the bloody way it should, right? Because I know, Probably could guess that you've got the strategy.
[00:00:54] You've got the offers, you've got the content plan, you've probably got the launch calendar. In fact, you might not have them here in front of you, but you've definitely done a course that gives you All of that. I know it. You've probably even sat anor thed mapped some things out. On paper it looks perfect, but when you put it into action, when you try and go and sell on stories consistently, or when you try and write that polarizing post or stand out as the one percent, something feels off.
[00:01:26] Your posts aren't converting, your audience isn't engaging, and the growth that you know You absolutely know you're capable of having isn't showing up and you're sitting there thinking what the hell is missing? Because I got the same strategy as the business coach that I worked with, who is blowing up right now.
[00:01:53] And here's the answer. It's not your strategy that's broken, it's how you're showing up for it. And sometimes that can feel a little bit like, oh, that feels uncomfortable, because actually, that brings it to you, right? We can no longer blame the externals of the strategy. We have to look at ourselves. And having the strategy we know isn't enough.
[00:02:21] This is why I piece together the subconscious and the strategy. Because if your subconscious isn't aligned, if your energy isn't in the right place, if the momentum isn't locked in, then your strategy is like a car without the fuel. It's going nowhere. And there are three non negotiables that I teach, that I stand by, that you need to make your strategy work.
[00:02:53] The first one, subconscious alignment. We've spoke about this a lot on the podcast before. Subconscious alignment with your strategy. Secondly, the energy behind the moves you make in your business. And thirdly, Consistent and unstoppable momentum. And today, in today's podcast episode, I'm going to dive into each one of them and uncover why I believe these are the keys to unlocking the results that you know that you are capable of.
[00:03:28] So, key number one. Full subconscious alignment with your strategy because you can't outwork subconscious resistance. If your subconscious doesn't feel safe with the level of success, with the level of visibility, with the level of leadership that you're asking for, In your goals, on your vision board, it is going to sabotage you.
[00:03:54] Procrastination, overthinking, perfectionism, absolutely bloody total avoidance. It's going to bring all of those in. Imagine you've got like a killer offer and you're like, Instead of actually selling it, boldly online, really standing by it, giving it your all, giving it your 100%, which I always ask clients when we're in a launch, you have that offer, but you keep reworking the price, you maybe keep tweaking the name, you're adjusting the details, you are It's not even made it off the Google Drive.
[00:04:37] On the surface, for you, it looks like you're refining the strategy. Which, fine, sometimes we do need a bit of refinement. But actually, in reality, it's fear. It's fear of rejection. What if no one buys? It's fear of success. What if I can't handle more clients? What if I can't handle more attention? What if I can't handle more money?
[00:05:02] It's fear of failure. What if I absolutely give it my everything and it still doesn't work? What will that make me believe about myself?
[00:05:14] It's bringing this in. And your subconscious is the gatekeeper. If it sees any part of your next level as a threat, it will do whatever it takes to pull you back into what feels safe. And I think that is the power when you work with me and clients, or ex clients if you're listening, you know that I will call you out if you and I both know that you haven't shown up to your strategy the way that we both know you are capable of.
[00:05:47] If you are telling me that something isn't working but I have watched you on stories all week and you've hardly sold, let's have a conversation about it. This is why alignment matters because when your subconscious is aligned with your strategy it's going to feel safe to show up, it's going to feel safe to be seen, safe to take bold action, you are going to stop hesitating, you're going to stop holding back.
[00:06:11] Your mind isn't working against you, it's working for you. So, are you stuck tweaking and overpreparing or are you actually executing the strategy? And what I always say is strategy is simple. I have so many clients that come to work with me and they're like, Oh, like, that's it? And I'm like, yeah, it actually is quite simple.
[00:06:41] And you can actually learn it from any given place on the internet now, to be honest. It's how you are showing up to that. It's how you are executing that. Are you letting the fears around rejection or success hold you back from fully showing up? Does your subconscious actually feel safe with the goals that you're working towards?
[00:07:07] Or is it actually keeping you in that loop of perfectionism or avoidance? What's going on behind the strategy that you actually currently know what to do? And the thing is, is that I attract a lot of incredible women into my audience who have done a lot of strategy because usually I am the last person they'll come to for the level that they want to reach and this has been like an ongoing thing since I started my business even when I did weight loss, even when I was Just a hypnotherapist for weight loss.
[00:07:47] I used to be the last place that people would try, because they felt that they tried all the external things. When actually, like, I would shout from the top of the rooftops about how Really, your subconscious needs to be the first thing and then we add the strategy on because you're in, you've got the foundations of the house and then the house is the strategy.
[00:08:10] So, it's the foundations that let your strategy work and this is why we need to have a look at what's going on subconsciously around that to see what's holding you back. Key number two is the energy behind every move you make. That kind of magnetic, oh my god, I need to work with you energy. Because what I've learnt in my years of business, and I truly believe this is what allows my business to blow up again and again and again, is your audience doesn't just read your words, they feel your energy.
[00:08:48] And what I mean by this is you could write the most perfectly crafted caption, but if the energy behind it screams hesitation, screams doubt, screams I don't think I'm good enough, screams I don't actually believe I'm the expert, screams I don't actually think I'm capable of being successful or holding this success, your audience will feel that.
[00:09:14] And guess what? Doubt. Doesn't. Sell. I'm gonna say it again. Doubt doesn't sell. And this is where a lot of entrepreneurs get stuck. You're putting out content, but it's safe. Maybe you're saying the things that you think you're supposed to say, or you are writing captions that sound just like everyone else.
[00:09:39] else because you don't trust your own voice. Like, I can tell when someone is working with certain coaches because their whole feed and their whole captions and their whole energy, even the phrases, start to sound like them. And that, for me, literally gives me a warning sign of lack of trust for themselves.
[00:10:01] Maybe you're posting inconsistently because you're waiting to feel inspired, or waiting to feel, like, the perfect idea. Maybe you're hesitating to share the content that you actually really want to post because you're worried it's too much, or too bold, or too different, or people are gonna think that you're too big headed.
[00:10:18] Here is the truth. That energy, that magnetic energy, isn't about perfection. It's about the conviction that's behind it, and your audience doesn't need perfect. They need to feel your confidence, your clarity, your energy. They actually need to trust. That you trust yourself and I see it time and time and time again They need to trust that you trust yourself Because when you're fully aligned and when you're showing up with that magnetic energy This is why the content course that I put out last year that you can absolutely still buy actually I'll pop it in the show notes was called a magnet because when you show up with that magnetic energy You It is impossible for your audience to ignore you.
[00:11:17] If you look at some of the people that you cannot stop watching, it's not their strategy, it's how they show up. It is how they claim the space. It is how they deliver the content. It is how they make you feel. And it is the trust that you have, because they trust and believe in themselves. That's when you stop scrolling.
[00:11:45] That's when you absolutely say, I don't know what it fucking is about you, but I need to work with you. The amount of times that people have DM'd me that, is insane. Like, I don't know what it is, I don't know what I'm gonna learn. No, they do know what they're gonna learn. But I need to work with you. That's where that energy is coming from, and I think this key, key number two, is the most poignant of them all, because it is the way that you show up behind the strategy that you have.
[00:12:21] It's how you're showing up for it. And yes, the other keys are important, but I feel probably the most, um, passionate about this one, because I think it drives so much from how I learned to be a performer. You know? Everyone in the performing arts industry can dance and sing and act, but it was how you presented yourself that allowed you to get the job.
[00:12:45] It was how you made people feel. It was the conviction that you had within yourself. It was the knowing and the belief and the like, The, the, the enjoyment that you had and sometimes you can't teach that. Sometimes that comes from that subconscious level. That subconscious belief, the subconscious foundations.
[00:13:08] So are you posting from a place of full conviction right now? Are you showing up consistently or are you kind of like depending on inspiration to strike? Does your energy say, I am the freaking one or is it saying, I hope this is good enough? Oh, I'm just gonna post this because, you know, I've got to post something today.
[00:13:28] Your energy is what makes your strategy land. And without it, even the best freaking strategy on earth will fall flat. Absolutely will fall flat. So, to finish, key number three is momentum. By gosh, My business has driven on momentum, and momentum that's consistent and the momentum that's unstoppable. And this is why having systems in place and the kind of momentum that I created, even during having a baby, kept the business going the way it should.
[00:14:08] And I wasn't really online, but everyone thought I was. It was the momentum that I created. Because this stop, start, execution, it absolutely kills results. And what I see so often is People show up with this big energy for a week, maybe they're in that, that phase of cycle of their period, and then they disappear for two weeks.
[00:14:32] Or they launch with so much excitement on day one, but when sales don't immediately roll in, the energy dips and they start believing things about themselves and they fall off the whole launch altogether Or they postconsistently for a month. And when the results don't match their expectations, they pull back. And the stop start cycle, it isn't just killing your momentum is locked in, you show up consistently even when the results aren't instant.
[00:15:16] You are leading with clarity and focus and you are building trust with your audience every single day. Your strategy actually turns into a machine and it's one that works because you're working it with consistency and intention. Momentum, when I say that word I think a lot of people are like I need to show up and it needs to be a thousand videos and I need to be doing all of these things.
[00:15:39] It's actually not about doing more. It's about showing up with trust in your strategy, even when it feels uncomfortable, even when the results are delayed. Because the leaders in the space, they're not pulling back when things get hard. They're not waiting for the kind of perfect circumstances. They show up, we show up, and we Every day with the kind of consistency that turns audiences into clients.
[00:16:09] Are you showing up consistently? Are you pulling back when it gets hard? Are you building trust with your audience? Or are you in this stop start execution? Are you leading with momentum? Or are you letting perfectionism and hesitation hold you back? Because momentum is key. is what turns strategy into success.
[00:16:30] And without it, you're stuck in the cycle of literally starting over every time. And starting over feels fricking uncomfortable, right? Awful feeling. So there you have it. I got a bit spicy on this one. I knew I would, but the three keys, subconscious alignment that lets you execute without hesitation. I think that's kind of the starting point of it all.
[00:16:54] The magnetic energy that makes your strategy land with so much impact that people cannot help but go, oh my god, I have to work with you. And then momentum from that that turns your strategy into a machine. And if you're sitting in the gap between knowing what to do and actually seeing results, it's time to make a shift.
[00:17:19] I really want you to hone in on the alignment, the energy and the momentum, because that will change everything. It will change everything. So have a little ponder, maybe it's one of the keys, maybe it's a couple, maybe it's all. Where do you think your subconscious is keeping you a little bit too safe right now?
[00:17:40] Where, what would that look like if we started to understand why it was wanting to keep you safe? And that's where we can start. I hope you've enjoyed today's podcast episode. I hope you've taken a little bit of spice with you, a bit of understanding, but let's take the strategy that you actually know deep down would probably work if you gave it a bit more of a percentage of what you're giving it right now and let's do the goddamn thing.
[00:18:10] I'll see you next week. /
[00:18:11] I love to see you plugging in and listening to the podcast every week. So, whilst you're here, I would love for you to spend a moment sharing your favourite episode, reviewing the podcast, and of course, that juicy 5 star rating.
[00:18:29] These little acts of kindness really help the podcast reach more incredible powerhouses just like you. Now, if we're not connected on Instagram, add me at underscore Rebecca Haydon underscore, and for the full show notes and more resources, head over to RebeccaHaydon. com. I'll see you there.
More about The Subconscious Expert:
Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!